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Perfect Puppy Course

First-Year Training

~~$347 / £297~~

$277 / £237

— The complete first-year puppy training course

Raise The Dog You Want To Live With

The Perfect Puppy Course gives you a clear plan for your puppy’s first year, helping you build the calmness, confidence, obedience and manners that make life with your dog genuinely enjoyable.

From the first days at home through to adolescence, I’ll show you what to focus on, how to progress it and the mistakes I want you to avoid along the way.

Get the perfect Puppy Course

~~$347 / £297~~

$277 / £237

today

20% off

Or spread the cost:

~~3 monthly payments of $127 / £107~~

3 monthly payments of $101 / £85

Instant Access

Lifetime course access

9 bonuses included

30 days access to the Perfect Puppy Club

As seen in

— The reality of month one

You Wanted A Puppy You Could Enjoy Life With.

And then the puppy arrived.

Suddenly your hands are covered in bite marks.

There’s accidents all over the carpet.

You’re losing sleep because of the crying.

They’re pulling towards every dog they see.

Recall works beautifully in the kitchen and disappears the second you step outside.

You’re being told completely different things by breeders, friends, social media, trainers and strangers on the internet.

And beneath all of it sits that horrible little thought:

“Am I getting this wrong?”

You don’t need to spend your puppy’s first year constantly wondering what you should be doing next.

There is a much clearer way through it.

— Twelve months from today

Imagine Where You Could Be 12 Months From Now

Your dog sees another dog and stays connected with you.

You can walk without being dragged down the road.

You call them and genuinely expect them to come back.

They understand how to switch off at home instead of demanding your attention every waking minute.

You can take them to a café, a pub, on holiday, to see friends or simply enjoy a quiet walk without everything becoming an event.

You trust them with more freedom because they’ve earned it.

And perhaps most importantly, you know how to handle your dog.

That’s the dog we’re working towards throughout the Perfect Puppy Course.

Who is teaching you

I’ve Spent More Than A Decade Helping Owners Fix Problems That Could Have Been Prevented In Puppyhood

I’m Will Atherton, a clinical canine behaviourist, and I’ve spent my career working with dogs and the people who love them.

Over the years I’ve worked with everything from straightforward puppy problems through to serious behavioural cases.

And one thing became very clear to me.

So many of the issues owners struggle with later in life begin with small decisions made during those first few months.

The Perfect Puppy Course is the system I wish every owner could follow before those problems ever have the chance to take hold.

It brings together the principles I use every day and gives you a clear roadmap through the most important year of your dog’s life.

— What you are building

Build The Foundations For A Great Adult Dog.

A Puppy Who Can Settle At Home

Build calmness, independence and structure so your puppy learns that life doesn’t have to be constant entertainment.

Walks You Actually Look Forward To

Build engagement and loose-lead skills progressively rather than waiting until pulling has become a well-practised habit.

Recall You Can Rely On

Develop the relationship, engagement and training progression needed to make coming back to you worthwhile — even as the world becomes more distracting.

A Dog Who Can Handle The Real World

Teach your puppy to experience dogs, people, places, noises and environments calmly rather than growing up believing they need to interact with everything they see.

A Dog Who Understands What You Expect

Use clear communication, obedience, boundaries and follow-through to remove the constant negotiation from everyday life.

A Stronger Relationship With Your Puppy

Become someone your puppy trusts, listens to and enjoys working with — while still giving them all the affection, play and adventure that made you want a dog in the first place.

— Why a roadmap

The Biggest Advantage Of Having A Roadmap?

You Can Prepare For Problems Before You Even Know They’re Coming.

When you’re raising your first puppy, you don’t know what you don’t know.

You might not realise that allowing your puppy to greet every dog could make loose-lead walking and neutrality harder later.

You might not know that too much freedom can contribute to chewing, toilet accidents and an inability to settle.

You might think adolescence means your training has suddenly stopped working.

That’s the dog we’re working towards throughout the Perfect Puppy Course.

The Perfect Puppy Course guides you through the journey in order, showing you what matters now, what you’re preparing for next, and how the decisions you make today affect the dog you’ll be living with months from now.

— The first-year roadmap

From The First Night Home To The Teenage Phase

Stage

Your first days together

Start building your relationship, communication, routine and structure while tackling the realities of toilet training, biting, sleep and the crate.

Stage

Your first few weeks

Introduce the core obedience skills that everything else will grow from while developing manners, calmness and appropriate socialisation.

Stage

Your first walks & adventures

Progress recall, loose-lead walking, engagement and neutrality as your puppy begins experiencing more of the world.

Stage

Growing confidence & freedom

Teach your puppy to make better choices while gradually increasing distance, duration, distractions and independence.

Stage

Surviving adolescence

Know what to expect when hormones, confidence and independence arrive — and continue progressing rather than watching months of good work disappear.

Stage

Towards your adult dog

Turn puppy skills into reliable everyday behaviour and build the standards you want to carry into adulthood.

Keep scrolling

— Real training, real puppies

You Won’t Just Hear Me Explain It.

You’ll See It Happen.

Dog training makes far more sense when you can watch the process.

That’s why the Perfect Puppy Course combines my latest theory and methodology with extensive practical training footage.

You’ll follow my journey raising my own German Shepherd puppy, Reggie, because seeing a puppy develop over time is incredibly valuable.

But you’ll also see my assistant trainers Ben and Holly working with different puppies, giving you more examples of how the same principles can look with different dogs, personalities and challenges.

You’ll see the repetitions.

The adjustments.

The mistakes.

The moments where the puppy doesn’t immediately understand.

And the progression afterwards.

Because your puppy isn’t a perfectly rehearsed demonstration dog either.

Real Perfect Puppy owners

See What Other Owners Have Achieved

— Inside the course

Everything You Need To Guide Your Puppy Through Their First Year

When you join, you get immediate access to the complete Perfect Puppy Course and the full training journey inside it.

This includes guidance across:

You’ll have lifetime access, so you can revisit training whenever you need it rather than trying to memorise everything at once.

Ad then there are the bonuses.

Also included

Your Perfect Puppy Bonus Library

We’ve built a collection of additional resources around the main course to make it easier to put what you’re learning into practice.

And you get all nine when you join.

Bonus 01

Instant Puppy Crate Trainer

Get your puppy’s relationship with the crate started properly.

Watch a real initial crate-training session and see how I introduce the crate-tap method, build understanding and begin helping a puppy settle.

Ideal for those first days when you need practical help immediately.

Bonus 02

Reggie: The First 30 Days

Watch what raising a puppy actually looks like between the training lessons.

Follow my first month with Reggie and see how the principles inside the course show up during normal everyday puppy life.

You’ll see the decisions, challenges, progress and reality of raising a puppy day by day.

Bonus 03

Perfect Puppy Socialisation Blueprint

Know what good socialisation actually looks like.

Use this practical checklist to broaden your puppy’s experiences while keeping the real goal in mind: a calm, confident dog capable of being around the world without needing to interact with everything in it.

Bonus 04

Perfect Puppy Roadmap Pack

Your First 30 Days + Your Puppy’s First Year

When puppyhood feels like there are a hundred things to remember, these visual roadmaps bring you straight back to what matters.

See where you are, what you’re working towards and what should come next.

Bonus 05

The Perfect Puppy Planner

Turn the course into a plan you can follow week by week.

Your printable companion helps you organise training through the first weeks, months and eventually the first year, while giving you a simple way to monitor progress across obedience, manners and socialisation.

Bonus 06

Perfect Puppy Course Navigator

Find the training you need without hunting through the course.

Biting?

Recall?

Crate problems?

Pulling?

Adolescence?

The Course Navigator shows you exactly where to go when you need help with a particular skill or puppy problem.

Bonus 07

Puppy Practice Sessions

The 1-to-1 Training Library

Sit in on real coaching sessions from the Will Atherton Canine Centre.

Watch genuine puppies and genuine owners being coached through their training, and see how I assess what is happening, what I change and what I ask the owner to work on.

It’s the closest thing to standing beside me during a private puppy session.

Bonus 08

Obedience In Action

See how obedience develops through real training sessions.

These additional examples give you more opportunities to watch the skills from the main programme being trained, practised and progressed with real puppies.

Because seeing another repetition often makes the difference between understanding the idea and understanding how to actually do it.

Bonus 09

The Trainer’s Eye

Multiple Trainers. Multiple Puppies. One System.

See how obedience develops through real training sessions.

One of the easiest thoughts to have while watching a dog trainer is:

“That works for them… but will it work with my puppy?”

So we’ve added more practical examples with different WA Academy trainers and different puppies. You get to see how experienced trainers read the dog in front of them, make adjustments and apply the same underlying principles across different personalities.

— The complete package

Get The Complete Perfect Puppy Course

Your full first-year puppy training programme, lifetime access and all nine bonuses are included.

~~$347 / £297~~

$277 / £237

Or spread the cost:

~~3 monthly payments of $127 / £107~~

3 monthly payments of $101 / £85

Instant access today.

— The perfect puppy club

And You Don’t Have To Do It Alone

When you join the Perfect Puppy Course, you’ll also receive 30 days free access to the Perfect Puppy Club.

Because sometimes you’ve watched the lesson, started practising… and then your puppy does something you weren’t expecting.

The Club gives you an additional layer of support while you begin putting the training into practice and building those first foundations.

It’s a community of likeminded owners where you can get help directly from the WA Academy team, ask questions and receive direct feedback.

You don’t have to take my word for it.

See what happened when other owners stopped guessing and started following a plan.

Is this you?

The Perfect Puppy Course Is For You If…

You’ve just brought your puppy home and want to start properly.

You’re preparing for a puppy and want to know what to do before they arrive.

You already feel like biting, crying, toileting or chaos is starting to take over.

You’re worried about making mistakes that become harder to fix later.

You want your puppy to grow into a dog you can walk, travel and enjoy everyday life with.

You’ve consumed hundreds of puppy tips but still don’t feel like you have a clear plan.

You want to understand why you’re doing something rather than blindly copying a training technique.

And you’re prepared to put the work in now to make the next 10–15 years easier.

— A note from Will

Your Puppy Is Learning Every Single Day.

Whether you deliberately train them or not.

Every time they pull and reach the thing they wanted, they’ve learned something.

Every time they ignore a cue and nothing happens, they’ve learned something.

Every time excitement around another dog is rehearsed, they’ve learned something.

And every time you calmly guide them, reward the right choice, hold a boundary or practise an important skill, they’re learning too.

You don’t need to produce a perfect puppy overnight.

You need to make enough good decisions, consistently enough, that the dog in front of you keeps moving in the right direction.

That is exactly what I want the Perfect Puppy Course to help you do.

A year from now, your puppy will be a year older regardless. Let’s make sure you’re proud of the dog they’re becoming.

— Will

Start today

Start Raising Your Perfect Puppy Today

The Complete Perfect Puppy Course

You’ll receive:

~~$347 / £297~~

$277 / £237

Or spread the cost:

~~3 monthly payments of $127 / £107~~

3 monthly payments of $101 / £85

Instant access today.

Lifetime course access

Questions

Before You Join

What age should I start the course?

Ideally, you can begin from the moment your puppy comes home. If your puppy is already a little older, that’s absolutely fine. Start with the foundations and progress from there.

My puppy already has some problems. Can the course still help?

Yes. Plenty of owners join because biting, pulling, crate problems, overexcitement or poor recall have already begun. The course helps you address those behaviours while strengthening the foundations underneath them.

Is this suitable for first-time puppy owners?

Absolutely. The course is designed to help you understand both what you’re doing and why you’re doing it, so you can become more confident as your puppy develops.

Does my puppy have to progress at a certain age?

No. Puppies develop at different rates. The course gives you a clear progression while teaching you to work with the puppy in front of you.

Is this suitable for all breeds?

Yes. Your puppy’s breed and individual temperament will influence how you train and progress, but the core principles around learning, communication, obedience, manners and socialisation apply across breeds.

How long do I have access?

You receive lifetime access to the Perfect Puppy Course.

What is the Perfect Puppy Club?

Your purchase includes 30 days access to the Perfect Puppy Club, giving you additional support while you begin implementing the course.

Let’s make sure you’re proud of the dog they’re becoming.

Instant access • Lifetime course access • 9 bonuses included • 30 days access to the Perfect Puppy Club