Trusted by 10,000+ Dog Owners
RAISE YOUR perfect PUPPY & get it right first time
The complete online course that turns chaotic puppies into calm, confident canine companions
52-Week Training Programme
Clinical Canine Behaviourist
Instant & Lifetime Access
Only £237 £297 / $277 $347
14-day money-back guarantee • Instant access • Lifetime updates
As trusted by over a million dog owners worldwide & seen in
Be honest – is your puppy already running the house?
That constant biting, night-time crying, jumping on visitors, or pulling on walks isn’t “just a phase”. Left unchecked, these little habits become massive problems… and far too many dogs end up in rescues because of them.
Non-stop pulling that turns every walk into a battle
Barking or crying the moment you leave the room
Jumping, nipping, or chaos when guests arrive
That nagging worry you’re “doing it wrong”
“You’re not failing. You just haven’t had the right guidance yet.”
The Solution
The Perfect Puppy Course – Your Step-by-Step Guide for the First 12 Months
65+ clear video modules that show you exactly what to do, when to do it, and why it works – so you never have to guess again.
What you’ll actually achieve with your puppy
Walk beautifully on a loose lead
No more arm-wrenching pulls.
(Guaranteed to be the envy of other walkers!)
Come back every single time
Even with heavy distractions.
(Achieve Off-Leash Freedom And Let Your Dog Be A Dog)
Settle calmly when left alone
Goodbye separation anxiety.
(The Secret To A Happy Life With Your Dog)
Excellent manners in the house
Perfect behaviour with visitors.
(Don’t Be The Friend With “That Dog”!)
Properly socialised
Confident in any situation.
(Calm and Relaxed Wherever You Go)
A deep, trusting bond
Because you became the calm, loving leader.
(Because Leadership Is Love)
Simple. Structured. Built around your real life.
Week-by-week plans
Clear structure for the first 12 weeks.
10–15 min sessions
Short daily training that fits around work.
Lifetime access & support
Plus 30 days free access to our perfect puppy club.
30 real puppy vlogs
Follow Will training his own puppy, Reggie.
Real owners, real results
4.8/5 from 10,000+ dog owners
Verified
“Will’s courses are absolutely incredible! We used both the perfect puppy course and his youtube channel and couldn’t believe what an amazing dog we ended up with because of it! She’s now just over 1 year old and we get compliments all the time from people she meets about how well mannered and well behaved she is. We HIGHLY recommend to everyone we know that wants to have an amazing companion in the home!”
Jesse M.
Verified
“I am a believer in Will’s training style. I have not seen another trainer or behaviorist with a mindset like his. The fact that he emphasizes on love and care is just amazing. Helping me understand and reminding me that I must be a calm, consistent and a loving leader to earn that respect from my puppy, to then allow him to follow me for guidance is something I never thought of when training or owning a dog.
Will has given me a completely different perspective on canine ownership and the bond I have with my dog. I am learning something new through every training module and I feel confident that I will have a well behaved canine companion in the next few months to a year.
I couldn’t be happier with the training and explaining the why behind the what.”
Daniel L.
Verified
“This course has completely changed how I think about dog training. I’m really enjoying the obedience chapters, but feel the theory chapters were invaluable to gain perspective on the why, before getting to the how. I feel like I’m investing in my and my dog’s future by taking Will’s Perfect Puppy course and I’ve learned more from watching him and taking this course than I did over several weeks of reading books and watching YT videos on the subject. Will adds the missing link to tie all the random bits of theory together.”
Nicky B.
Created by Will Atherton
The qualified expert who has helped over 10,000 UK dog owners raise calm, happy puppies using kind, practical methods that actually fit real family life.
MSc in Clinical Animal Behaviour
First-Class Degree and over 10 years hands-on experience
Founder of the Will Atherton Academy and Canine Centre
Creator of the UK’s most trusted dog training resource
Specialises in the first 12 months of puppy life to prevent common problems
You and your puppy are in very safe hands with methods proven in Owners homes every day.
Buy Today and Save 20%!
14-day money-back guarantee
Still got questions? Let’s clear them up.
We’ve heard it all. Here is why this system will work for your unique situation.
“I’m worried it’s too advanced”
Starts from day one – perfect for first-time owners.
“It Won’t Work For My Dog”
Works for every breed – we focus on the dog in front of you.
“I don’t have much time”
Just 10–15 minutes a day.
“My puppy’s too old I missed my chance”
It’s never too late – suitable for puppies up to 6 months old
“I need you to show me how to do it”
incudes video demonstrations of everything discussed
“I’m not sure if I will get on with an online course”
try it risk free – 14 day money back guarantee
14-Day “Love It or It’s Free” Guarantee
We’re that confident. Try the entire course for two full weeks. If you’re not thrilled with the progress you and your puppy are making, email us and we’ll refund every penny – no questions, no hassle.
Zero Risk
Frequently asked questions
Lifetime + all future updates.
No – just you, your puppy and a lead.
Absolutely – the principles work from any age under 12 months.
Yes – the private group and videos make it easy.
Don’t leave your puppy’s future to chance
Get the guidance that thousands of dog owners wish they’d had from day one.
Save £60 – Today Only
Full Lifetime Access
£237
£297
14-day “Love It or It’s Free” Guarantee
Save $70 – Today Only
Full Lifetime Access
$277
$347
14-day “Love It or It’s Free” Guarantee
Perfect Puppy Course
Created by Will Atherton