Six in-depth modules. Real client work. University-level qualification. Mentorship that helps you do the work, not just learn it.
Watch this video for a full breakdown of what’s included in the Advanced Diploma, why it’s different from anything else out there, and how it can help you build a meaningful career working with dogs.

First‑Class Honours in Education; Master’s in Clinical Animal Behaviour; a decade+ of practice.

Six modules, guided hours, coursework, and further reading.

Graduate with a certificate and client‑ready systems that earn trust.

Built for Real-World Cases

Build real competence, not just tips.

Shadow real professionals in unedited sessions.

Show clients and employers.

Stay current as the field evolves.

Launch or level-up a professional career.
This isn’t a crash course. This is a comprehensive, structured qualification designed to give you a complete education in canine behaviour and training. Each module is like a course in its own right.

Understand the human–dog relationship, breed drives, ethics, and the professional standards that earn client trust.
Outcome: Operate with the mindset, systems, and code of conduct of a credible practitioner.


Master conditioning principles, reinforcement, arousal states, and how theory maps to real-world cases like reactivity and anxiety.
Outcome: Apply a rigorous, evidence-based lens to assessment and planning.


From markers and timing to shaping and behaviour chains, build reliable training systems for any breed or age.
Outcome: Execute clean, ethical mechanics you can reproduce with clients watching.


Address reactivity, aggression, frustration, and guarding with safe, stepwise interventions and client coaching.
Outcome: Work confidently with complex cases—and know when to refer.


Structure sessions, set expectations, prevent relapse, and communicate change plans owners can follow.
Outcome: Deliver outcomes through people, not just protocols.


Pricing, packaging, reputation, and scalable systems that sustain your practice.
Outcome: Move from skill to income and impact with a practical, ethical pathway.

Will Atherton holds a First-Class Honours degree in Education and a Master’s in Clinical Animal Behaviour. Across a decade of practice and an audience in the millions, his focus is simple: keep dogs out of shelters by elevating the profession.

with Will & Ben — follow along as Will & Ben take two aspiring professionals through their mentorship programme


shadow real professionals with unedited video from real training cases
get full access to our flagship owner-level courses: the perfect puppy and perfect canine companion courses.


jump straight to paid clients with dog walking, following our exact system
Take social media to the next level as an additional source of income or an endless stream of clients.

Plus Three more that change the game.

Acess our full Perfect Canine Companion Course and all its resources

professionally designed to showcase your qualification

stay current as we evolve
Choose your bundle or plan that fits your situation — we offer flexible payments to make this accessible.
Get started on your journey to becoming a certified canine professional with our essential training modules and lifetime access.
Everything you need to fully immerse yourself in the world of professional dog training: full curriculum, expert mentorship, and exclusive resources.
Most importantly: 14‑Day Money Back Guarantee. If you enroll and within the first two weeks decide it’s not for you, we’ll refund you in full, no questions asked.

Choose your bundle or plan that fits your situation — we offer flexible payments to make this accessible.
