Will Atherton has become one of the world’s most trusted voices in canine behaviour, helping thousands of owners build better relationships with their dogs through clear, fair, and effective leadership.
“Leadership is Love”
Will is a canine behaviourist with over a decade of experience, specialising in helping rescue centres with extreme behavioural cases, working with dogs on their last chance. His mission is to keep all dogs out of shelters and off the euthanasia table.
After realising the potential opportunity to help so many more people, Will grew a massive presence on social media with the goal of helping as many dogs and their owners as possible, through educating them on the right breed for them, avoiding mistakes, and fixing common problems.
He created the WA Academy to continue helping as many owners as possible and to allow him to continue focusing on the dogs most in need. He now dedicates himself to training the next generation of dog trainers so that together we can help as many dogs as possible.
10+ years specializing in helping rescue centres with extreme behavioural cases
Educating a community of over 2 million dog owners globally.
We believe that every dog deserves a chance, and every owner deserves the knowledge to succeed.
Dogs thrive on clarity. We teach you how to say ‘yes’ and ‘no’ in a way your dog instinctively understands.
Your dog needs a leader to feel safe. We show you how to provide guidance without intimidation.
Training isn’t just about commands. It’s about building a bond based on mutual respect and trust.
Hand-picked and personally trained by Will, our senior team leads the Academy’s programs and online support.
Ben is an expert trainer and widely regarded as one of the country’s leading dog training professionals, known for his calm, practical approach and exceptional results.
Ellie is a professional groomer and assistant trainer, combining coat care expertise with hands-on training support to help dogs look and feel their best.
Holly is an assistant trainer with a special passion for working with rescue dogs, dedicated to building confidence, structure, and lasting change.
Follow along for daily tips, success stories, and behind-the-scenes content from the Academy.
Most people don’t need more tips — they need the right sequence.
